What is your organization’s story? Can you tell a clear and compelling organizational story in a few short sentences?
Presenting an effective organizational story is critical for Public Relations and marketing; resource development and reaching new markets and investors. But a good organizational story also serves internal purposes; it brings people together around a bold vision, an inspiring statement of purpose; a clear theory of change and well thought out strategies, and most importantly: core values.
A good organizational story is one that grows with the organization; like every riveting plot, it twists and turns as the life of the organization unfold. As the organization gains wisdom, knowledge and experience, its story becomes richer and more complex.
A good story preserves the organizational history and memory; it facilitates learning from successes and failures (YES, failures are an integral part of every story) and enables us to share moments of great pride in our achievements.
Interested in learning more about how to develop a great story for your organization? Contact me at consult4good@gmail.com
