The power of stories and storytelling
Stories are a powerful thing. Stories evoke strong emotional reactions: fascination, enchantment, laughter, fear, indignation. Stories have power over us because they are made of the raw materials of our lives as human beings: love, hate, passion, conflict, competition, adventures, cruelty and kindness, overcoming obstacles and challenges, the victory of the mind and soul over matter and coercion, resourcefulness and wisdom, stupidity and innocence, faith, and more. Stories can helps us grapple with the darker corners of our being and celebrate the greatness of our human spirit.
Stories can remind us who we are, where we come from, and where we want to go. Consider for example the Odyssey, possibly the most famous tale of personal journey. After years and years of wondering and endless obstacles, adventures and temptations, Odysseus is finally able to find his way home after telling his story to others and to himself. Stories help us preserve our past, so that we may shape our own future.
Stories are not merely about facts, but are not the opposite of facts, either. Rather, they are an effective way of conveying information, in a more dramatic, picturesque, concise and inspiring manner. In that sense, stories can be a powerful tool in an organization’s social marketing efforts.
A story well-told can unleash the power of other stories: it can help us tell owr own stories and elicit stories from others. Individual stories can then be woven together to tell a collective one: a community’s, an organizations, a people.
To read more about the power of stories click here: https://docs.google.com/viewer?a=v&pid=sites&srcid=ZGVmYXVsdGRvbWFpbnxoYW11dGFsZ291cmljb25zdWx0NGdvb2R8Z3g6N2E3MDU3MmUzZmM3YzhhYg
If you want to learn more on how storytelling can benefit your group, your community, your organization, please wonder the pages of this blog, and then contact me at: consult4good@gmail.com or call: 972-52-5601859
